Proximity media commonly refers to a communication channel that allows for precise targeting of a specific local or geographic audience. This type of media often includes alternative advertising formats such as displays in local locations like cafes and restaurants, or mobile advertising. Furthermore, traditional media can also be considered proximity media in certain forms of use, such as local newspapers. The concept of proximity in the context of advertising media can also refer to its ability to create a close or shared relationship with the brand. For example, a pizza box can be considered proximity media according to both of the previously mentioned definitions. The distribution area is precise, corresponding to the delivery zone of each partner’s pizzas, and the message is disseminated during a convivial moment on an original medium, thus fostering a sense of closeness or shared experience with the brand. Similarly, a promotional bread bag can also be seen as proximity media.