In the field of advertising, the concept of affinity media refers to an advertising medium capable of precisely targeting a specific audience with which it shares a strong affinity. In reality, the use of the term “affinity media” is often inaccurate, and it is more appropriate to speak of affinity media, context, or space. Indeed, advertising media as a whole (television, print, billboards, the internet, radio, etc.) generally have a broader reach and address diverse audiences. However, within a medium, a specific channel or program can exhibit a marked affinity. For example, in the case of television, the BFM Business channel can be considered an affinity channel for executives and business leaders, while a program such as “La Vie des Entreprises” (Business Life) will be even more specific to this target audience. Regarding magazine publishing, most titles can be classified as affinity media because they allow readers to reach audiences connected to their respective themes (cycling enthusiasts, hunters, savers, etc.). When we talk about affinity media, we are emphasizing the use of this medium by choosing formats or programs that correspond to the target audience. Thus, the press, particularly magazines, can be considered an affinity media in this context.