Application Service Providing (ASP) involves using a software solution without having to install or host it locally, but rather accessing it remotely via a web interface on the provider’s servers. Many digital marketing software solutions (such as email marketing tools, ad servers, web analytics tools, etc.) operate using the ASP model. The various stages of a campaign, from its design to its sending and results analysis, take place directly through a web browser on the provider’s servers. This model offers the advantage of eliminating technical constraints and automatically receiving tool updates. The term ASP is often used interchangeably with cloud-hosted solution.