The study of mobile analytics focuses on analyzing the audiences and behaviors of users visiting websites or mobile applications. This discipline encompasses a variety of new features and reports that complement traditional web analytics tools, and it is often the area of ​​expertise of specialized companies that have emerged with the growing popularity of mobile applications. A concrete example of data from mobile analytics can be seen through Google Analytics services. Furthermore, a video presentation dedicated to this field offers a more concrete and visual overview of its applications and implications.