Matomo is an open-source audience analytics software and platform that complies with the European General Data Protection Regulation (GDPR). The data collected is anonymized or pseudonymized. It is recommended not to add a Matomo plugin to your WordPress site to avoid overloading your database. To view your statistics, it is best to access the Matomo software installed on your server directly via a secure subdomain. Features offered by Matomo include Matomo On-Premise, Matomo URL Builder Marketing Campaign, Matomo Tag Manager, Matomo Event Tracking, and privacy settings.