The Shazam in-store app offers customers a unique experience by giving them access to special content on their smartphones. By listening to the music playing in the store, visitors can activate the Shazam app to discover exclusive information or promotions. An inaudible code is discreetly embedded in the music, and as soon as Shazam detects it, the app automatically redirects them to the corresponding promotional content. To better understand how this innovative technology works, an explanatory video is available.