The term “order bump” refers to a common strategy in e-commerce, which involves offering customers the option to add an additional product or service to their order during checkout. This technique typically takes the form of a simple checkbox, thus facilitating impulse purchases and fully leveraging the ongoing buying process. The goal of integrating an order bump is to increase the average order value. Certain tools or extensions allow for the easy addition of order bumps without requiring specific software development. Here is an example illustrating the implementation of an order bump within a content management system (CMS) dedicated to e-commerce: