The concept of “no frills” originates from the English expression. It refers to the simplicity and efficiency of a product or service, eliminating anything deemed superfluous. This approach aims to reduce costs to attract customers sensitive to competitive prices and the absence of unnecessary features. Beyond this notion, “no frills” also describes a marketing strategy focused on the essentials. Communication, promotional activities, and loyalty programs are reduced to the bare minimum, generally in accordance with applicable regulations.

“No frills” airlines are known for offering attractive fares by providing a minimalist air service. All additional services, such as extra baggage, transfers, or in-flight snacks, are charged extra. This approach allows passengers to pay only for the services they actually use.

In parallel, “No Frills” is the name of a chain of food supermarkets in Canada, founded in 1978. This brand promotes the “No Name” brand, which focuses on the essentials at a fair price.