Over time, some markets evolve toward a replacement model, where purchases of replacement products surpass those of initial equipment. For example, the French mobile phone market underwent this transition, shifting from a market primarily focused on first-time purchases in the early 2000s to a replacement market over time.

Similarly, the home appliance sector is primarily characterized by a replacement pattern. These markets can be responsive to innovations that encourage consumers to upgrade their equipment to take advantage of new features. For instance, the French television replacement market has been marked by significant fluctuations: sales reached nearly 10 million units with the advent of flat screens around the year 2000, only to plummet to a very low level of approximately 2 million units in 2016 in the absence of major innovations.