A reputation manager is a professional responsible for overseeing the image and perception of an entity, whether it be a company, an individual, or a brand. Despite this, it’s surprising that the title “online reputation manager” is rarely used in practice. This specialist typically works within an organization, reporting to the communications department or within the online presence team. They may also work for an agency specializing in digital reputation management. To better understand the responsibilities of a reputation manager, see: [link to reputation manager responsibilities].