A press book, also called a press kit, compiles articles published in the media about a company, brand, or specific event. Its main purpose is to showcase the organization’s news and communication strategy. This communication tool aims to enhance the company’s image and is often intended for consultation by prospects, clients, and partners.

Press books are usually made available in company waiting areas for easy access. In the context of an event such as a sporting competition, the press book serves to present existing and potential sponsors with media coverage obtained during previous editions, thus demonstrating the value of collaborating as a sponsored partner.

Traditionally produced in printed form, the press book can also be available in digital format, for example, as a PDF file accessible on a dedicated website. In short, the press book is an essential tool for strengthening an organization’s visibility and appeal to its target audience.