Personal branding is a strategic approach by which an individual builds and promotes a unique, consistent, and memorable image and identity, both personally and professionally. This practice uses marketing techniques to showcase one’s skills and value proposition, in order to evoke emotions, build trust, and stand out in a competitive environment. It notably involves the consistent management of visual elements and the message conveyed, as well as the use of various tools and channels such as social media, professional events, and content creation. Personal branding can be applied to different contexts, whether for individuals with a long-standing brand association, experts promoting their expertise, or freelancers seeking to promote their business.