The acronym ONVB stands for Omnichannel Native Vertical Brand. Some consider it a buzzword emerging in the retail sector. The underlying idea behind ONVB is that brands are increasingly expanding beyond the digital channel to invest in other distribution methods, such as traditional brick-and-mortar stores or even direct-to-consumer sales. Thus, the adoption of the “O” in ONVB, replacing the “D” in DNVB, reflects this shift toward an omnichannel approach.