Sometimes, the term “program brand” is used to highlight the impact that the nature and quality of a program can have on the advertising effectiveness of its commercials or associated elements. This concept is closely linked to those of environment and engagement. While commonly used in television advertising, the term “program brand” can also be applied to radio advertising or even digital audio advertising associated with podcasts. A concrete example of how the quality of these program brands is measured is the system implemented by TF1.