A logotype, often simply called a logo, is a graphic and symbolic representation of a brand that incorporates textual elements such as the full name or initials. It constitutes the visible part of a company’s visual identity, allowing its products or services to be distinguished in the market. The logotype differs from a typographic logo, which emphasizes original typography, and from a badge logo, centered on a symbol or icon. It plays a crucial role in brand value and recognition.