“It bags” are iconic handbags created by luxury brands, becoming must-haves for fashion enthusiasts. Often sold new at high prices exceeding €1,000, these bags experience strong demand on the secondhand market, making them more accessible to the general public. Some of these bags become timeless icons, even though they are no longer in production, such as the Hermès Kelly and Birkin, the Chanel 2.55, or the Longchamp Le Pliage, among other notable examples.

Owning an “it bag” is often associated with ostentatious luxury because these models are easily recognizable to fashion connoisseurs. However, the “it bag” status is subjective and can be misused by some brands to promote their products. Furthermore, the fashion media contributes to popularizing this term by frequently mentioning it.