A tagline is a phrase or slogan placed at the bottom of an advertisement, publication, or poster, often in bold, that concludes and reinforces the message. It is generally accompanied by the brand name or logo, acting as a visual signature that establishes the advertiser’s identity. This term, initially associated with print media, now applies to all advertising materials. A tagline can be temporary, linked to a specific campaign, or it can serve as a permanent or medium-term signature for the brand, thus strengthening its connection with the public.