An affiliate widget is an application offered to affiliates by an affiliate website or platform to promote merchants’ products through attractive tools and visuals. It’s a customizable tool that requires no programming skills from affiliates, allowing them to create visual materials or promotional tools related to their niche and highlighting the products of their choice. Some affiliate widgets offered by platforms allow affiliates to generate visuals that aggregate offers from various merchants. For example, Amazon offers affiliate widgets such as a carousel featuring books on the topic of affiliate marketing.