The process of converting a prospect into a customer involves several stages, one of which is symbolized by the acronym SQL. Before someone becomes a customer, they go through different phases. Initially, they are considered an unqualified lead, meaning someone who is researching a product or service but isn’t ready to make a purchase. Next comes the MQL stage, which refers to a Marketing Qualified Lead. This is an individual who has taken various actions on your platform (subscribing to the newsletter, downloading ebooks, etc.) and is showing a growing interest in your offers, thus demonstrating receptiveness to your communications. The ultimate goal is to convert them into an SQL, a crucial step in the qualification cycle.